In 1996 George Samaras founded and established Primo Ceramic Grills. Samaras chose the name, “Primo” because it means “the best” in Italian. His first manufacturing facility was a 700 sq. ft. space he rented. Due to the limited space he could only make two grills at a time and he had to drive across town to a kiln to have them fired.
As his business began to pick up, George continued to strive towards the best possible ceramic grill on the market, while maintaining manufacturing in the United States. George’s love for improvement and innovation led him to discover that an oval-shaped grill offered greater cooking versatility and efficiency than a round-shaped grill. The introduction of the patented oval-shaped grill in 2002 established Primo as a major manufacturer in the ceramic grill market.